You know…I didn’t really notice it until Vato said something in passing about it a few days ago, but yeah, NBC should definitely consider including some Olympic coverage in its Olympic coverage the next time around. They will routinely get on air and run puff piece after puff piece for an hour or so until the event starts. And then Rick Reilly will say something incoherent. I know they’re trying to generate interest in casual fans, but I don’t think they realize that only people that already have an interest in the event are going to tune in anyway.

And Christ is it really necessary to include 20 hours of curling coverage per day on two or three channels, occasionally simultaneously? I think NBC took this kind of nerd-chic ironic interest in getting into curling as the sport actually having a huge following. I mean, it’s not like I’m really concerned with the Biathlon opportunity cost, but come on. Anyway, all of this is kind of nit picking because the Winter Olympics is really only relevant as an awesome hockey tournament, with a couple peripheral events like figure skating and maybe skiing and snowboarding.

And while I’m on the subject, the rest of the media/blogosphere is correct that the decision to show some of the big events on a delay was stupid. That is all.

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